By Emma Jackson
You might have heard the term “expo” being thrown around recently. But what is an expo exactly? What are the benefits of attending an expo as an exhibitor? What about attending as a guest? What kind of expos are there? These are all great questions that I will discuss and answer in this article.
What is an expo?
Essentially, an expo is a large-scaled event that serves to educate the public. They achieve this by exhibiting inventions, new or updated products or services, or through demonstrations. An expo brings people together that share the same interests. Expos are held for almost every genre imaginable. Makeup, cooking, fans of movies and TV shows, gardening, weddings, etc. You name it, there’s probably an expo for that! Personally, I have been to many. When I was planning my wedding, bridal expos were a godsend! I was able to book my DJ and photographer right there at the expo, saving me tons of time and energy. I have also been to expos for TV shows and movies. These are super fun and an amazing way to meet fans that share the same interests as you. It’s also the perfect opportunity to meet stars that you’ve always dreamed of meeting!
Benefits of being an exhibitor
Being an exhibitor at an expo is the perfect way to get your name or business name, as well as your service or product, out there to tons of people all at one time. It gives you a chance to make a face-to-face connection with potential buyers or interested people. According to Spingo, 72% of exhibitors get new leads from buyers and prospects. Above all else, an expo is a great way for you to meet existing customers and to obtain new customers. Be sure to bring your best and most interesting products to display, as well as some take-aways such as brochures and business cards for the client to remember you by. If you are looking to re-vamp your current take-aways, or just need some more printed for you, be sure to contact SunSpin Media. With great prices, friendly personnel and a quick turn around time, you’ll be glad you went with them! There’s also the added benefit of SunSpin Media being local so you won’t have to pay those pesky shipping fees!
Benefits of being an attendee
Chances are, you’re attending an expo to scope out new products or services. It can be a great way to broaden your horizons on some hot items on the market. You can make lasting connections with not only businesses but other attendees as well. For example, if you’re at a gardening expo, you’re going to meet others that are there for gardening as well. Connecting over a common interest should be easy! Not to mention, if you are having problems there are tons of people who can help you out right there on the spot. Often times, exhibitors will also be running specials and discounts for expo attendees, which is a great way to get the best bang for your buck!